The UAE has recently implemented a significant regulation affecting digital content creators. Effective May 29, 2025, all individuals or businesses generating revenue through online content creation must acquire a business license followed by a media permit issued by the UAE Media Council.
This regulatory change aims to bring more structure, accountability, and professionalism to the booming influencer and digital content sector within the country.
What Has Changed and Why It Matters
Previously, content creators in the UAE only needed to obtain an e-media permit. The revised law now mandates a two-step process:
- Obtain a business (trade) license.
- Apply for a permit from the UAE Media Council.
This new approach seeks to:
- Regulate monetized content creation.
- Ensure creators align with UAE cultural and moral standards.
- Improve consumer protection and content reliability.
- Encourage economic activity through structured digital entrepreneurship.
Step-by-Step Licensing Process
Business License
A business license is the first requirement. It can be obtained through the Department of Economic Development (DED) or one of the Free Zone authorities, depending on the preferred business jurisdiction.
Media Council Permit
Once the business license is in place, creators must apply for a permit from the UAE Media Council to legally publish, promote, or monetize content across digital platforms.
Who Must Obtain a License
The licensing requirement applies to:
- Influencers on Instagram, TikTok, YouTube, and other platforms.
- Bloggers, vloggers, and podcasters.
- Freelance content creators and video editors.
- Digital media agencies and influencer marketing firms.
Non-monetized hobbyists and personal content creators are exempt, as long as they do not generate income through brand deals, ads, or sponsorships.
How to Apply for the Licenses
Applying for a Business License
- Choose between a Mainland (DED) or Free Zone setup.
- Select the business activity (e.g., digital content production, media services).
- Reserve a trade name.
- Submit documents including passport, visa, Emirates ID, personal photo, and lease agreement.
- Pay the applicable license fees.
Applying for the Media Council Permit
- Register through the UAE Media Council portal.
- Submit details of your business license and social media accounts.
- Specify your content creation and monetization activities.
- Pay the applicable fee (waived for the first 3 years for new applicants).
- Await official approval.
Legal Consequences of Non-Compliance
Failing to comply with the licensing rules can result in:
- Fines of up to AED 1 million.
- Suspension or blocking of content or accounts.
- Possible legal action or business closure.
These measures are in place to ensure ethical content production and respect for local regulations.
Additional Requirements for Financial Content Creators
Financial influencers, often referred to as “influencers,” must secure an additional license from the UAE Securities and Commodities Authority (SCA). This applies to any content involving investment advice, trading tips, or financial services.
The SCA license is currently free for the first three years and must be acquired in addition to the business license and media permit.
Best Practices for Compliance
To maintain compliance and enhance your brand credibility:
- Ensure your licenses are always valid and up to date.
- Disclose sponsored content clearly.
- Keep records of brand partnerships and payments.
- Review your content regularly to ensure it aligns with UAE cultural standards.
- Consider consulting with experts like StratEdge Advisors to streamline the process.
The UAE’s new licensing rule for content creators marks a major milestone in the regulation of digital media. If you aim to build a sustainable and legally compliant brand as a content creator, securing the required licenses is no longer optional. It is essential.
StratEdge Advisors offers end-to-end support for influencers and digital entrepreneurs—including choosing the right jurisdiction, preparing documentation, and securing permits. Let us help you grow your content business with confidence and compliance.
Frequently Asked Questions
Q1: Is a license required for non-commercial content?
No. If you are not making money from your content, a license is not required.
Q2: Can I operate as a freelancer instead of a company?
Yes. Freelance permits are available, especially in Free Zones.
Q3: What are the total annual costs involved?
Costs range from AED 5,000 to AED 20,000 for the business license. The media permit is free for the first three years.
Q4: How long does the approval process take?
Business licenses can be issued in 7 to 15 days. Media permits may take a few additional days or weeks.
Q5: What are the penalties for non-compliance?
Penalties include heavy fines, account suspensions, and legal action.